.ads-breadcrumbs{padding-top:28px;font-size:14px;color:var(--muted)}.ads-breadcrumbs ol{display:flex;flex-wrap:wrap;gap:12px;list-style:none;padding:0;margin:0}.ads-breadcrumbs li+li:before{content:'/';margin-right:12px;color:#7a887e}
.ads-hero{display:grid;grid-template-columns:minmax(0,.94fr) minmax(500px,1.06fr);gap:65px;align-items:center;padding-top:54px}.ads-hero-copy>p{max-width:640px;margin-top:25px;color:var(--muted);font-size:19px}.ads-hero-tags{display:flex;flex-wrap:wrap;gap:8px;list-style:none;padding:0;margin:33px 0 0}.ads-hero-tags li{padding:7px 11px;border:1px solid var(--line);border-radius:8px;color:var(--muted);font-size:12px;font-weight:800}
.ads-route-art{position:relative;min-height:570px;overflow:hidden;border-radius:38px;background:#eceee5;box-shadow:0 30px 70px rgba(32,63,53,.08)}.ads-route-art>svg{position:absolute;inset:0;width:100%;height:100%;stroke:#6e8b80;stroke-width:2;stroke-dasharray:6 8}.route-card{position:absolute;z-index:2;padding:23px;border:1px solid #d3d9cf;border-radius:21px;background:var(--white);box-shadow:0 16px 34px rgba(25,63,53,.09)}.route-card span{display:block;color:var(--orange-dark);font-size:11px;font-weight:850;letter-spacing:.09em;text-transform:uppercase}.route-card strong{display:block;margin:8px 0 17px;font-size:19px}.route-card i{display:block;height:8px;margin-top:8px;border-radius:5px;background:#dde4d8}.route-card i:last-of-type{width:68%}.route-card--message{top:47px;left:43px;width:58%;transform:rotate(-2deg)}.route-card--page{top:225px;right:38px;width:60%;transform:rotate(2deg)}.route-card--page b{display:inline-block;margin-top:17px;padding:8px 14px;border-radius:9px;background:var(--orange);font-size:12px}.route-card--action{right:54px;bottom:47px;width:34%;background:var(--green);color:#fff}.route-card--action span{color:#ffc76f}.route-card--action strong{margin-bottom:0}.route-note{position:absolute;z-index:3;left:40px;bottom:52px;width:235px;padding:19px 21px;border-radius:18px;background:#fff0d7;transform:rotate(-2deg)}.route-note b,.route-note span{display:block}.route-note span{margin-top:4px;color:var(--muted);font-size:13px}.ads-seal{position:absolute;z-index:4;right:25px;top:32px;display:grid;place-items:center;width:78px;height:90px;border:5px solid var(--paper);border-radius:23px;background:var(--white);transform:rotate(8deg)}.ads-seal .brand-mark{width:46px;height:54px}
.ads-heading{display:flex;align-items:end;justify-content:space-between;gap:60px;margin-bottom:45px}.ads-heading>div{max-width:820px}.ads-heading>p{max-width:410px;color:var(--muted);font-size:17px}.ads-heading>a{flex:0 0 auto}.ads-readiness-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}.ads-readiness-grid article{position:relative;min-height:290px;padding:30px 27px;border:1px solid var(--line);border-radius:24px;background:var(--white)}.ads-readiness-grid article>span,.ads-scope-grid article>span{position:absolute;top:25px;right:25px;color:var(--muted);font-size:12px;font-weight:850}.ads-readiness-grid .icon{width:30px;height:30px;margin-bottom:55px}.ads-readiness-grid h3{font-size:21px}.ads-readiness-grid p{margin-top:13px;color:var(--muted);font-size:15px}.ads-card--sage{background:var(--sage)!important}.ads-card--warm{background:#fff0d7!important}
.ads-route{color:var(--white)}.ads-route-inner{display:grid;grid-template-columns:.83fr 1.17fr;gap:100px;align-items:start;position:relative;isolation:isolate;overflow:hidden;padding:clamp(48px,5vw,76px);background:var(--green);border:1px solid #2d574b;border-radius:36px;box-shadow:0 24px 60px #193f350d}.ads-route-inner>*{min-width:0;position:relative;z-index:1}.ads-route-inner:after{content:"";position:absolute;z-index:0;right:-140px;bottom:-180px;width:320px;height:320px;border:1px solid #ffffff0c;border-radius:50%;box-shadow:0 0 0 54px #ffffff08,0 0 0 108px #ffffff05;pointer-events:none}.ads-route-copy{position:sticky;top:120px}.ads-route-copy .eyebrow{color:#aebfb5}.ads-route-copy>p{max-width:530px;margin-top:24px;color:#d2ddd7;font-size:18px}.ads-route-copy .button{margin-top:30px}.ads-route ol{list-style:none;padding:0;margin:0}.ads-route li{display:grid;grid-template-columns:62px 1fr;gap:24px;padding:27px 0;border-top:1px solid #486a60}.ads-route li:last-child{border-bottom:1px solid #486a60}.ads-route li>span{display:grid;place-items:center;width:52px;height:52px;border:1px solid #719086;border-radius:16px;color:#ffc76e;font-weight:850}.ads-route strong{font-size:22px}.ads-route li p{margin-top:6px;color:#cbd9d2}
.ads-scope-grid{display:grid;grid-template-columns:1.18fr 1fr 1fr;grid-template-rows:repeat(2,minmax(230px,auto));gap:20px}.ads-scope-grid article{position:relative;padding:30px 28px;border:1px solid var(--line);border-radius:24px;background:var(--white)}.ads-scope-grid article>.icon{width:29px;height:29px;margin-bottom:38px}.ads-scope-grid h3{font-size:21px}.ads-scope-grid p{margin-top:12px;color:var(--muted);font-size:15px}.ads-scope-lead{grid-row:1/3;padding:37px!important;background:#fff0d7!important}.ads-scope-lead .icon-disc{margin-bottom:80px;background:var(--white)}.ads-scope-lead h3{font-size:29px}.ads-scope-lead p{font-size:17px}.ads-scope-lead ul{list-style:none;padding:23px 0 0;margin:25px 0 0;border-top:1px solid #ead4b0}.ads-scope-lead li{position:relative;padding-left:20px;margin-top:11px;font-weight:750}.ads-scope-lead li:before,.ads-experiment-copy li:before,.ads-honesty li:before{content:'✓';position:absolute;left:0;color:var(--orange-dark);font-weight:900}.ads-scope-accent{background:var(--green)!important;color:#fff}.ads-scope-accent p{color:#cedbd4}.ads-scope-accent>span{color:#b8c9c0!important}
.ads-measure{display:grid;grid-template-columns:.82fr 1.18fr;gap:75px;align-items:center}.ads-measure-copy>p{margin-top:22px;color:var(--muted);font-size:17px}.ads-measure-note{margin-top:28px;padding:22px;border-left:4px solid var(--orange);border-radius:0 16px 16px 0;background:#fff0d7}.ads-measure-note strong,.ads-measure-note span{display:block}.ads-measure-note span{margin-top:6px;color:var(--muted);font-size:14px}.ads-measure-layers{display:grid;gap:13px}.ads-measure-layers article{display:grid;grid-template-columns:54px 1fr;gap:20px;align-items:center;padding:20px 24px;border:1px solid var(--line);border-radius:20px;background:var(--white)}.ads-measure-layers article>span{display:grid;place-items:center;width:46px;height:46px;border-radius:14px;background:var(--sage);color:var(--orange-dark);font-size:12px;font-weight:850}.ads-measure-layers small,.ads-measure-layers strong,.ads-measure-layers p{display:block}.ads-measure-layers small{color:var(--muted);font-weight:750}.ads-measure-layers strong{font-size:19px}.ads-measure-layers p{margin-top:3px;color:var(--muted);font-size:14px}.ads-measure-focus{background:var(--green)!important;color:#fff}.ads-measure-focus>span{background:#ffdfa9!important}.ads-measure-focus small,.ads-measure-focus p{color:#cfddd6!important}
.ads-experiment{display:grid;grid-template-columns:1fr 1fr;gap:75px;align-items:center;padding:60px;border-radius:34px;background:var(--sage)}.ads-experiment-board{position:relative;min-height:440px}.experiment-base,.experiment-variant{position:absolute;width:67%;padding:27px;border:1px solid #d1d8cb;border-radius:24px;background:var(--white);box-shadow:0 20px 45px rgba(25,63,53,.08)}.experiment-base{z-index:2;left:0;top:18px}.experiment-variant{right:0;bottom:16px}.experiment-base span,.experiment-variant span{display:block;color:var(--muted);font-size:12px;font-weight:850;text-transform:uppercase;letter-spacing:.08em}.experiment-base strong,.experiment-variant strong{display:block;margin:9px 0 21px;font-size:19px}.experiment-base i,.experiment-variant i{display:block;height:8px;margin-top:9px;border-radius:6px;background:#dce3d8}.experiment-base i:nth-of-type(2),.experiment-variant i:nth-of-type(2){width:73%}.experiment-base b,.experiment-variant b{display:inline-block;margin-top:22px;padding:6px 10px;border-radius:7px;background:#e5eadf;font-size:12px}.experiment-variant b{background:#ffe2af;color:#704100}.experiment-loop{position:absolute;z-index:4;left:50%;top:50%;display:grid;place-items:center;width:120px;height:120px;border:6px solid var(--sage);border-radius:50%;background:var(--green);color:#fff;text-align:center;transform:translate(-50%,-50%)}.experiment-loop span{font-size:11px}.ads-experiment-board>svg{position:absolute;inset:auto 0 -5px;width:100%;stroke:#6f8f81;stroke-width:2}.ads-experiment-copy>p{margin-top:21px;color:var(--muted);font-size:17px}.ads-experiment-copy ul{list-style:none;padding:0;margin:25px 0 0}.ads-experiment-copy li{position:relative;padding-left:23px;margin-top:10px}
.ads-privacy{padding:62px;border:1px solid var(--line);border-radius:34px;background:var(--white)}.ads-privacy>div:first-child{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:end}.ads-privacy>div:first-child p{color:var(--muted);font-size:17px}.ads-privacy-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:45px}.ads-privacy-grid article{padding:28px;border-radius:22px;background:var(--sage)}.ads-privacy-grid .icon{width:31px;height:31px;margin-bottom:35px}.ads-privacy-grid h3{font-size:20px}.ads-privacy-grid p{margin-top:11px;color:var(--muted);font-size:15px}.ads-privacy-note{margin-top:25px;color:var(--muted);font-size:13px}
.ads-project-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px}.ads-project{display:flex;min-width:0;overflow:hidden;flex-direction:column;border:1px solid var(--line);border-radius:24px;background:var(--white)}.ads-project>a:first-child{position:relative;display:block;overflow:hidden;aspect-ratio:16/9;background:var(--sage)}.ads-project img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top;transition:transform .35s}.ads-project:hover img{transform:scale(1.018)}.ads-project>div{display:flex;flex:1;flex-direction:column;align-items:flex-start;padding:30px}.ads-project>div>span{color:var(--muted);font-size:12px;font-weight:850;text-transform:uppercase;letter-spacing:.1em}.ads-project h3{margin-top:8px;font-size:30px}.ads-project p{margin-top:13px;color:var(--muted);font-size:16px}.ads-project .text-link{margin-top:auto;padding-top:19px}.ads-project--wide{grid-column:1/-1;display:grid;grid-template-columns:1.2fr 1fr}.ads-project--wide>a:first-child{height:100%;min-height:380px;aspect-ratio:auto}.ads-project--wide>div{justify-content:center;padding:42px}.ads-projects-note{margin-top:20px;color:var(--muted);font-size:13px}
.ads-combination-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.ads-combination-grid>a{display:flex;min-height:285px;flex-direction:column;padding:31px 29px;border:1px solid var(--line);border-radius:24px;background:var(--white);text-decoration:none;transition:transform .2s,background .2s}.ads-combination-grid>a:hover{transform:translateY(-4px);background:var(--sage)}.ads-combination-grid span{color:var(--muted);font-size:12px;font-weight:850;text-transform:uppercase;letter-spacing:.09em}.ads-combination-grid h3{margin-top:25px}.ads-combination-grid b{display:flex;align-items:center;gap:9px;margin-top:auto;padding-top:30px;color:var(--orange-dark)}.ads-combination-grid .icon{width:17px;height:17px}
.ads-process>ol{display:grid;grid-template-columns:repeat(5,1fr);list-style:none;padding:0;margin:0}.ads-process li{position:relative;padding-right:30px}.ads-process li:not(:last-child):after{content:'→';position:absolute;right:10px;top:13px;color:#93a29a}.ads-process li>span{display:grid;place-items:center;width:45px;height:45px;margin-bottom:20px;border-radius:50%;background:var(--sage);font-size:12px;font-weight:850}.ads-process li:nth-child(odd)>span{background:#ffe3b7}.ads-process strong{font-size:17px}.ads-process p{margin-top:7px;color:var(--muted);font-size:14px}
.ads-honesty{display:grid;grid-template-columns:1fr 1fr;gap:80px;padding:62px;border-radius:34px;background:var(--green);color:#fff}.ads-honesty .eyebrow{color:#aebfb5}.ads-honesty p{color:#d2ddd7;font-size:18px}.ads-honesty ul{list-style:none;padding:22px 0 0;margin:24px 0 0;border-top:1px solid #4b6c62}.ads-honesty li{position:relative;padding-left:24px;margin-top:10px;color:#e2ebe6}.ads-honesty li:before{color:#ffc05d}
.ads-cta{display:grid;grid-template-columns:1.25fr .75fr;gap:55px;align-items:center;margin-bottom:var(--section-gap);padding:50px 55px;border-radius:34px;background:var(--green);color:#fff}.ads-cta .eyebrow{color:#aebfb5}.ads-cta h2{max-width:760px}.ads-cta p{max-width:690px;margin-top:17px;color:#d2ddd7}.ads-cta>div:last-child{display:flex;flex-direction:column;align-items:flex-start;gap:8px}.ads-cta .text-link{color:#ffc15f}
@media(max-width:1100px){.ads-hero{grid-template-columns:1fr 1fr;gap:40px}.ads-readiness-grid{grid-template-columns:1fr 1fr}.ads-route-inner{gap:55px}.ads-heading{align-items:start}.ads-scope-grid{grid-template-columns:1fr 1fr}.ads-scope-lead{grid-row:span 2}.ads-experiment{gap:45px;padding:48px}.ads-process>ol{grid-template-columns:repeat(3,1fr);gap:34px 0}.ads-process li:nth-child(3):after{display:none}}
@media(max-width:800px){.ads-hero{grid-template-columns:1fr}.ads-route-art{min-height:540px}.ads-heading{display:block}.ads-heading>p,.ads-heading>a{margin-top:20px}.ads-route-inner{grid-template-columns:1fr}.ads-route-copy{position:static}.ads-measure,.ads-experiment,.ads-honesty{grid-template-columns:1fr}.ads-privacy>div:first-child{grid-template-columns:1fr;gap:20px}.ads-project--wide{display:block}.ads-project--wide>a:first-child{min-height:0;aspect-ratio:16/9}.ads-project--wide>div{justify-content:flex-start;padding:30px}.ads-combination-grid{grid-template-columns:1fr}.ads-combination-grid>a{min-height:220px}.ads-process>ol{grid-template-columns:1fr 1fr}.ads-process li:nth-child(3):after{display:block}.ads-process li:nth-child(even):after{display:none}.ads-cta{display:block}.ads-cta>div:last-child{margin-top:30px}}
@media(max-width:600px){.ads-hero-copy>p{font-size:18px}.ads-route-art{min-height:490px;border-radius:28px}.route-card--message{top:34px;left:22px;width:74%}.route-card--page{top:198px;right:20px;width:75%}.route-card--action{right:21px;bottom:26px;width:48%}.route-note{left:20px;bottom:30px;width:170px;padding:15px}.ads-seal{display:none}.ads-readiness-grid,.ads-scope-grid,.ads-project-grid{grid-template-columns:1fr}.ads-readiness-grid article{min-height:0}.ads-route-inner{padding:38px 24px;border-radius:26px;gap:36px}.ads-route li{grid-template-columns:50px 1fr;gap:15px}.ads-route li>span{width:46px;height:46px}.ads-scope-grid article,.ads-scope-lead{min-height:0!important;padding:28px 24px!important}.ads-scope-lead .icon-disc{margin-bottom:42px}.ads-measure{gap:40px}.ads-experiment,.ads-privacy,.ads-honesty{padding:36px 24px;border-radius:27px}.ads-experiment-board{min-height:385px}.experiment-base,.experiment-variant{width:82%;padding:21px}.experiment-loop{width:90px;height:90px}.ads-privacy-grid{grid-template-columns:1fr}.ads-project>div,.ads-project--wide>div{padding:26px 24px}.ads-process>ol{grid-template-columns:1fr}.ads-process li{display:grid;grid-template-columns:48px 1fr;gap:0 15px}.ads-process li:after{display:none!important}.ads-process li>span{grid-row:1/3}.ads-process li p{grid-column:2}.ads-cta{padding:35px 24px}.ads-cta>div:last-child{align-items:stretch}.ads-cta .text-link{justify-content:center}}
@media(max-width:420px){.route-card{padding:18px}.route-card strong{font-size:17px}.route-note{width:155px}.ads-experiment-board{min-height:360px}.experiment-base,.experiment-variant{width:88%}}
@media(prefers-reduced-motion:reduce){.ads-project img,.ads-combination-grid>a{transition:none}}